Why Choosing the Right Wall Tile Store Matters
Wall tile stores come in many forms, but not all offer the same quality, selection, or expertise. When you’re investing in a renovation, the difference between generic tiles from a big-box retailer and premium European porcelain from a specialty showroom can transform your entire space.
What to Look for in a Premier Wall Tile Store:
- Curated Selection: Look for specialty showrooms with premium materials like porcelain, natural stone, and large-format slabs, including European and designer collections.
- Expert Guidance: Knowledgeable staff should offer design advice and understand technical requirements.
- In-Person Displays: Large, full-scale displays (6-8 feet) are crucial for visualizing the final look.
- Comprehensive Support: The best stores provide design consultations and support for installation materials.
The global tile industry is projected to reach $195.8 billion by 2032, reflecting a growing desire for unique, personalized homes. However, big-box retailers often lack the specialized selection and expertise that dedicated tile showrooms provide. Specialty wall tile stores focus on quality over quantity, carrying curated collections you won’t find elsewhere.
More importantly, their staff understands the nuances between materials, knows what works in high-moisture areas, and can guide you to match your aesthetic. The right tile store becomes a design partner, offering materials like Italian porcelain and Spanish ceramics that create seamless, modern looks, along with advice on everything from grout to rectified edges.
I’m Lukas Sokol, owner of Euro Tile Store in Huntington Station, New York. Our specialty wall tile stores focus on European imports and high-quality materials that turn ordinary rooms into extraordinary spaces.

Wall tile stores further reading:
Understanding Wall Tile Materials: From Ceramic to Natural Stone
Walk into quality wall tile stores, and you’ll find an impressive array of materials. The choice affects aesthetics, durability, and maintenance, so understanding the differences is key to a lasting investment. At Euro Tile Store, we guide homeowners through these options to ensure they make a choice they’ll love for years.

The Classics: Porcelain and Ceramic
Though often used interchangeably, porcelain and ceramic tiles have important differences. Porcelain tiles are incredibly dense, with a water absorption rate below 0.5%, making them nearly impervious to moisture, stains, and scratches. This makes them ideal for shower walls, kitchen backsplashes, and other high-moisture or high-impact areas. Modern technology allows porcelain to convincingly mimic wood, stone, and concrete, combining artistry with practicality, as seen in our porcelain tile collection.
Ceramic tiles are lighter and more porous, making them easier to cut and install. They perform beautifully on decorative accent walls or backsplashes with moderate use, often at a more accessible price point.
A glaze—a layer of liquid glass fired onto the surface—makes tiles waterproof, stain-resistant, and easy to clean, making glazed tiles the smart choice for most kitchen and bathroom walls. Unglazed tiles offer a more natural, earthy look but are more porous and may require sealing to prevent staining.
You might hear about PEI ratings when shopping for tiles. This rating from the Porcelain Enamel Institute primarily measures abrasion resistance for floor tiles. For walls, water absorption rate and stain resistance are more critical metrics.
The Luxury of Natural Stone
Natural stone offers one-of-a-kind character. Each piece has unique veining and color variations that manufactured tiles cannot replicate.
- Marble is the ultimate symbol of luxury, with distinctive veining and a luminous surface. For the look with easier maintenance, consider our marble-style porcelain tiles.
- Travertine provides a warmer, more textured look with earthy tones, bringing Mediterranean charm to a space.
- Slate makes a bold statement with rich, layered colors and a distinctive texture, creating dramatic visual interest.
Important Note: All natural stone is porous and requires sealing to protect against stains and moisture, especially in kitchens and bathrooms. It also needs pH-neutral cleaners to avoid damaging the surface. While it requires more care than porcelain, many find its unique beauty worth the effort. For a similar look without the upkeep, explore our stone-style porcelain tiles.
Other Popular Wall Tile Options
- Glass tiles reflect light beautifully, making spaces feel brighter. They are non-porous and easy to clean, perfect for backsplashes and shower accents.
- Mosaic tiles are small-format tiles (glass, stone, etc.) that allow for intricate patterns and are ideal for backsplashes or feature walls. See our backsplash tile ideas for inspiration.
- Cement tiles offer a handcrafted, artisanal character with a matte finish and bold patterns. They are porous and need sealing, best for accent walls.
- Metal tiles (stainless steel, copper, etc.) add a contemporary, industrial edge and work well as striking accents in modern kitchens.
Designing Your Space: How to Select the Perfect Wall Tile
Picking the perfect wall tile is about creating a space that reflects your style and meets your functional needs. At wall tile stores like ours in New York, our design consultants help homeowners turn ideas into spaces they love. Our inspirations gallery is filled with real projects to spark your imagination.

Matching Tile to Your Design Aesthetic
Tile size, shape, and color dramatically affect how a room feels.
- Large format tiles and porcelain slabs create fewer grout lines for a modern, open look, perfect for statement-making feature walls. See our large format tiles for examples.
- Subway tile is a timeless classic that works in any design. It can be laid in various patterns like horizontal, vertical, or herringbone for different effects.
- Hexagon tiles add geometric personality without being overwhelming, ideal for full walls or accents.
Light colors make small rooms feel more spacious, while dark tiles create drama and intimacy. A statement wall with a bold pattern or rich texture can anchor an entire room’s design, making the space feel intentional.
Key Considerations for Kitchens and Bathrooms
In wet environments, practical choices are essential. Porcelain tiles have a very low water absorption rate, making them the top choice for shower walls and sink areas to resist mold and water damage. Our approach to bathroom renovation prioritizes moisture-resistant materials.
Grout selection is also key. Light grout highlights individual tiles, while dark grout creates a unified surface. For wet areas, epoxy or urethane grout offers superior stain and mildew resistance. Kitchen backsplashes are a prime opportunity for creativity, whether you prefer bold glass mosaics or sleek porcelain. Explore our kitchen tile design gallery for ideas.
Understanding Tile Edges: Rectified vs. Non-Rectified
Rectified tiles are cut after firing for perfectly straight edges. This allows for very narrow grout lines (as small as 1/16 inch), creating a seamless, contemporary look that is stunning with large format tiles.
Non-rectified tiles have slightly irregular edges, requiring wider grout lines (1/8 inch or more). This creates a softer, more traditional look and can be more forgiving during installation.
Staying Current: The Latest Wall Tile Trends
- Large-Format Slabs: Massive porcelain pieces (5×10 feet or larger) create dramatic, seamless walls.
- Textured Surfaces: 3D tiles with relief patterns add depth and visual interest.
- Biophilic Design: Wood-style porcelain tiles and stone-look finishes connect homes to the natural world.
- Bold Patterns and Colors: Vibrant hues and intricate patterns are making a comeback for feature walls and backsplashes.
Explore more modern tile trends to see what’s inspiring designers today.
From Purchase to Polish: Installation and Maintenance Essentials
Once you’ve found the perfect tile at one of our wall tile stores, proper installation and care are what ensure your investment looks great and lasts for decades. This guidance is an essential part of any home renovation project.

The Wall Tile Installation Process
Installing wall tile is a precise craft. While a simple backsplash may be a DIY project, larger jobs with premium materials benefit from professional expertise.
Surface preparation is the most critical step. Walls must be clean, dry, flat, and structurally sound. In wet areas like showers, proper waterproofing is non-negotiable to prevent moisture from destroying the wall structure.
Essential materials include thinset mortar to bond the tiles, grout to fill the joints, and sealer for porous materials like natural stone. Using the right type of thinset is especially important for heavy, large-format tiles, as detailed in our guide to large-format tile thinset.
Finding an experienced installer is crucial. Professionals have the tools and skills to handle everything from delicate mosaics to massive porcelain slabs. Just as you’d seek qualified bathroom remodel contractors near me for a full renovation, choosing the right tile installer protects your investment.
Best Practices for Tile Care and Maintenance
Quality wall tiles are remarkably easy to maintain with the right approach.
- Glazed Ceramic and Porcelain: Routine care is simple. Use a damp cloth with a mild, pH-neutral cleaner. Avoid abrasive scrubbers that can scratch the glaze. Porcelain tile care is wonderfully low-maintenance due to its non-porous nature.
- Grout Lines: Clean grout with a pH-neutral cleaner or a paste of baking soda and water. This helps prevent mold and staining.
- Natural Stone: This material requires more attention. Use only cleaners formulated for natural stone and reseal periodically (typically every 1-3 years) to protect against stains and moisture. Clean up acidic spills like citrus or wine immediately to prevent etching.
Many homeowners are surprised to learn how practical premium tiles can be, a topic we explore when debunking European tile myths.
How to Find the Best Wall Tile Stores and Plan Your Budget
Finding the right wall tile stores means finding a partner to guide you from concept to completion. At Euro Tile Store, our showrooms are designed to inspire, not overwhelm, helping you visualize how tiles will look in your actual space.

What to Look for in Premier Wall Tile Stores
A great tile store experience comes down to a few key factors:
- Curated Selection: Premier stores focus on quality over quantity, offering unique designs and high-performance materials. Our collections emphasize superior European imports.
- Knowledgeable Staff: A great team understands both the technical and design aspects of tile, saving you from costly mistakes.
- Personalized Design Services: The best stores offer consultations to help you match tiles to your space, lifestyle, and budget.
- Customer Reviews: Check testimonials to see if the store delivers on its promises of quality and service.
Navigating Local and Online Wall Tile Stores
While online browsing is convenient, there’s no substitute for seeing tiles in person. Colors and textures can look dramatically different on a screen. That’s why we use large display boards in our showrooms—you need to see how a tile looks over a larger area. If you’re searching for a tile shop New York, we encourage visiting multiple showrooms to compare selections.
Use online stores for initial research, but always order samples before making a final decision. Samples allow you to test tiles in your home’s lighting and see how they coordinate with existing finishes.
Budgeting for Your Wall Tile Project
Understanding costs helps you plan effectively and avoid surprises.
- Tile Material: This is your biggest cost variable. Natural stone is typically more expensive than ceramic, with high-end porcelain slabs at the premium end.
- Size and Brand: Large-format tiles and designer collections cost more due to specialized manufacturing and exclusive designs.
- Installation Costs: Labor can equal or exceed the material cost, especially for complex patterns, mosaics, or large-format slabs. Our guide on the estimated cost of bathroom remodel breaks this down further.
- Square Footage: Measure your area carefully. Many wall tile stores offer measuring services.
- Overage: Always order 10-15% extra tile. This is essential to account for cuts, breakage, and future repairs. Trying to match a dye lot years later is nearly impossible.
Frequently Asked Questions about Wall Tiles
At our wall tile stores, we hear a lot of great questions from homeowners. Here are answers to some of the most common ones.
How much extra tile should I buy?
Always order 10-15% more tile than your measured square footage. This industry-standard recommendation is crucial for a successful project.
The overage accounts for cuts needed to fit around corners and fixtures, as well as any accidental breakage during installation. Most importantly, it provides you with extra tiles for future repairs. Tiles are produced in batches called dye lots, and the color can vary slightly from one batch to the next. Having extra tiles from the original lot ensures a perfect match if a repair is ever needed, saving you from a frustrating and costly search for a replacement that no longer exists.
Can I use floor tile on a wall?
Yes, you can absolutely use floor tile on a wall. Floor tiles are engineered for high durability to withstand foot traffic, making them more than strong enough for a wall application. This is a common practice for creating a continuous, seamless look from floor to wall.
The main consideration is weight. Heavier floor tiles may require extra wall preparation and a stronger adhesive, so consult with your installer to ensure your wall can support them.
However, the reverse is never true: never use wall tile on a floor. Wall tiles are not designed to handle foot traffic and will quickly chip, crack, and wear out.
What is the most durable type of wall tile?
For maximum durability, especially in kitchens and bathrooms, porcelain tile is the undisputed champion.
Porcelain is fired at extremely high temperatures, creating a dense, hard material that is highly resistant to scratches and stains. Its key advantage for walls is its very low water absorption rate (under 0.5%). This makes it nearly waterproof, preventing moisture from penetrating the tile and leading to mold or water damage.
While natural stone is beautiful, it requires regular sealing and more careful maintenance. For a beautiful, long-lasting wall that is easy to care for, porcelain is the superior choice for performance and peace of mind.
Conclusion
After exploring everything from materials to maintenance, one truth is clear: where you buy your tiles matters as much as what you buy. The journey can feel overwhelming, but that’s precisely why specialty wall tile stores exist.
A big-box store offers convenience, but a dedicated tile showroom provides a true design partner. You gain access to curated European collections, expert advice on technical details, and guidance to create a space you’ll love for decades. Investing in quality tiles from a reputable store pays dividends in beauty and durability.
We’ve walked this journey with hundreds of homeowners in New York. A successful renovation isn’t about chasing trends; it’s about finding high-quality materials that match your lifestyle and reflect your personality.
For a curated selection of premium European tiles and expert design guidance in the New York area, explore the collections at Euro Tile Store. We’re here to help you bring your design dreams to life. Discover your perfect tile today and see the difference that quality and experience can make.